B-Sides

B-Sides wanted to inject a dose of youthful spirit and 80’s nostalgia into their branding and packaging. The result is an explosive flavour sensation designed to capture the taste buds and imaginations of their American audience. The design language channels retro arcades and classic video game interfaces, reimagined through a modern lens. It feels like rediscovering a childhood snack - familiar yet refreshed. The result is a Gen X fever dream which feels sharpened for today’s shelves.