B-Sides

B-Sides approached us with a unique opportunity: to inject a dose of youthful spirit and 80’s nostalgia into their branding and packaging. The result? An explosive flavour sensation designed to capture the taste buds and imaginations of their American audience.

The design channels a bootleg, VHS-taped energy – familiar yet slightly warped, like rediscovering a childhood snack through an alt-universe lens. With comfort-color palettes of greens, oranges, and blues, layered with grainy textures and lo-fi quirks, the visuals deliver a retro-modern bite: bold without screaming, playful without losing its edge. It’s Lunchables re-coded for grownups, a Gen X fever dream sharpened for today’s shelves.