B-Sides

B-Sides wanted to inject a dose of youthful spirit and 1980s nostalgia into their branding and packaging. The result is an explosive flavour sensation designed to capture the taste buds and imaginations of their American audience. The design language channels retro arcades and classic video game interfaces, reimagined through a modern lens. It feels like rediscovering a childhood snack - familiar yet refreshed. The refresh is a Gen X fever dream which feels sharpened for today’s shelves.