Pyrex Rebrand

For over a century, Pyrex has been a cornerstone of American kitchens, synonymous with durability and reliability. Pyrex revolutionised cookware with its heat-resistant glass, making it ideal for baking, cooking, and storing food. By embracing its kitchen versatility, this rebrand paid homage to Pyrex's recognisable timeless dishware silhouettes and expands on the palette behind Pyrex red for the modern age.

Collaborators

Created at: Pearlfisher NY

(February 2021)
Please note this was a concept that wasn’t progressed by the client