Pyrex

For over a century, Pyrex has been a cornerstone of American kitchens, known for durability and reliability. Pyrex revolutionised cookware with its heat-resistant glass, making it ideal for baking, cooking, and storing food. By embracing its kitchen versatility, this rebrand paid homage to Pyrex’s recognisable, timeless dishware silhouettes. Drawing inspiration from the brand’s colourful past, we brought colour back into its identity, expanding beyond Pyrex’s signature red with a celebratory palette for the modern age.

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(Please note: This concept was not selected for the Pyrex rebrand. The logo used within the project was created by Rob Clarke)