Sucker

Based in Southampton, Sucker is a music management company releasing records and promoting shows nationwide. The identity leans into its playful name by building a world around being a “sucker,” with the lollipop placed at the heart of every brand touchpoint.

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This visual metaphor of a lollipop brings to life a candy-coloured brand, a bespoke typeface with hidden lollipop details, and illustrations that swap instruments for lollipops. It unites music, attitude, and humour in a brand that thrives on the notion of being a sucker.