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Man United Redefined

As a lifelong Manchester United fan, I’ve often wondered what the future might hold for the club’s graphic identity. The crest is a mark I’ve admired for as long as I can remember, so refreshing it felt like a careful and delicate task. The reimagined identity takes inspiration from the sharp geometry of the devil and its pitchfork. This conceptual evolution lends itself to a bolder and braver approach the universally recognised Red Devil icon, while still respecting the heritage of the club.


(Please note: This project is a self-initiated project and has no affiliation with Manchester United)

Art Direction, Brand Identity,
Logo Design

Industry

Sports

Created at

Personal Project

Press

Brand New

Project Date

2020

Man-U_Timeline-07.jpg
Ticket_7 copy.jpg
Kit-Number_LR.jpg
Rashford_10.jpg
Manchester United_Programmes_LR.jpg
Old-Trafford_Banner.jpg
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