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Man United Redefined
As a lifelong Manchester United fan, I’ve often wondered what the future might hold for the club’s graphic identity. The crest is a mark I’ve admired for as long as I can remember, so refreshing it felt like a careful and delicate task. The reimagined identity takes inspiration from the sharp geometry of the devil and its pitchfork. This conceptual evolution lends itself to a bolder and braver approach the universally recognised Red Devil icon, while still respecting the heritage of the club.
(Please note: This project is a self-initiated project and has no affiliation with Manchester United)
Art Direction, Brand Identity,
Logo Design
Industry
Sports
Created at
Personal Project
Press
Project Date
2020







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