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Gandhi Floss

What if Mahatma Gandhi had his own candy floss brand? Gandhi Floss is a conceptual identity and packaging project that reimagines the playful world of candy through the lens of Indian culture. Rooted in my Indian heritage, the brand reinterprets traditional motifs with a contemporary twist, creating modern storytelling while paying tribute to Gandhi as an iconic figure of Indian culture.

Art Direction, Packaging,

Brand Identity, Illustration

Industry

Snacks

Credits

Animation – Robbie Hancock

Project Date

2020

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