Courage

Rooted in more than two centuries of brewing, pub signage and visual culture, this conceptual rebrand strips Courage back to its strongest assets: the name, the cockerel, the deep red, the chevron and the enduring Take Courage spirit. Rather than reinvent the brand, the work sharpens what was already there, redrawing the cockerel with a prouder stance, refining the palette and giving the identity a stronger, more ownable structure. The result is a brand world that feels rooted in British beer history, but no longer trapped by it: familiar, confident and ready to hold its place in the category today.